The Bottega Veneta fashion house was born in 1966 but has since been purchased by the French fashion giant, Kering.  However, the brand has stayed loyal to the vision of the founders. You still will not see this brand adorned with flashy logos. As their motto states, “When your own initials are enough” meaning that the initials of the wearer should be enough and you don’t need to be wearing a designer’s initials! Fans of Bottega Veneta can still recognize the brand by the distinctive weaving pattern they incorporate into many of their products.

Etnia Barcelona was born in 2001 by David Pellicer. David’s family had already had a rich history of manufacturing frames in Spain when he decided to create his own brand. Etnia gained attention quickly because of its unique designs and use of vibrant colors during an eyewear era dominated by browns and blacks. Etnia has not succumbed to the monopolies of the eyewear world and still operates as an independent brand with a focus on sustainable quality materials.

The history of Maui Jim plays out like the laid back image this classic sunglass brand personifies. Jim Richards, a fisherman from Maui, started selling sunglasses to tourists at the local resort pools back in the 1980’s. From those humble beginnings, Maui Jim became the largest independently owned sunglass manufacturer in the world before selling to the luxury brand Kering in 2022. Their continued commitment to using quality materials with timeless designs has solidified their place as one of the top sunglass makers in the world.

Founded in 1891 by Daniel Swarovski. Daniel patented a precision crystal cutting machine that allowed for the mass production of crystals. His goal was to create “a diamond for everyone.” Being talented at cutting crystals gave them a leg up in eyewear and the company created its first eyeglass design in 1935. Today, the Swarovski eyewear collection is generously adorned with the brilliant crystals that have become synonymous with luxury and bling!

The Yves Saint Laurent brand burst onto the fashion scene in the 1960’s after Saint Laurent honed his
craft under the tutelage of Christian Dior. The new fashion house became an icon in the fashion world
for decades to come. Their iconic oversized sunglasses of the seventies made way for their thinner
designs during the eighties. Even today, this iconic brand is at the forefront of modern sunglass design
while retaining a traditional flare. As Yves Saint Laurent said, “Fashions fade, style is eternal.”

Midwestern University – Arizona College of Optometry – Doctorate of Optometry

University of North Dakota – Bachelor of Science: Biology

Ohio State University – Doctorate of Optometry

 Washington State University – B.S. Mechanical Engineering

Southern California College of Optometry – Doctorate of Optometry

 Nova Southeastern College of Optometry – Doctor of Optometry

University of Texas – Computer Science and Software Engineering

Dr. O’Daniel is also a 1983 graduate of the Illinois College Optometry. He met his wife Lori during this period. Lori, a Chicago native, became an integral part of his practice (and life!) shortly thereafter.

He moved to Scottsdale in 1986 to begin practicing inside LensCrafters. In 1990 Dr. O’Daniel opened the Scottsdale LensCrafters, and he also presided as its director of Optometric services.

Dr. O’Daniel became an Optometrist because of his love and passion for photography, physics, and desire provide patients with the ability to see the world more clearly. As a licensed optometrist, Dr. O’Daniel provides complete eye care services for the surrounding communities ages seven and up.

Dr. O’Daniel has had a working relationship with both Dr. Fuller and McPhellan for over two decades. He has served as past director for the Arizona Optometric Association, and past President of the Central Arizona Optometric Society. In January, 2018 Dr. O’Daniel decided to join Tatum Eye Care, the premier Eye Care Center in Phoenix and Scottsdale.

Dr. O’Daniel’s goal is simple: Provide Excellent Eye Care, treat patients as family, and treat everyone honestly and fairly!

Dr. Wong provides comprehensive eye care to patients of all ages, from pediatrics through seniors. She has a special interest in the management of medical eye conditions including glaucoma, eye infections, dry eye and diabetic retinopathy.

Outside of the office, Dr. Wong enjoys running, going to the beach, rooting for the Bruins, and spending time with her husband and three daughters.

University of California Los Angeles – B.S. in Biology

Southern California College of Optometry – Doctorate of Optometry

Brigham Young University – Bachelor of Science in Exercise Science

Midwestern University – Doctorate of Optometry

Founded in 1985, Dolce & Gabbana is a now luxury brand known worldwide. It draws inspiration from its Sicilian sensuality and sartorial ability… with a focus on elegant shapes, luxury materials and refined detail keeps it on top of the fashion and fitting charts in the luxury eyewear world to this day. Tatum Eyecare carries a wide variety of Dolce & Gabbana luxury eyewear.

Founded in 1985, Dolce&Gabbana is a now luxury brand known worldwide. It draws inspiration from its Sicilian sensuality and sartorial ability… with a focus on elegant shapes, luxury materials and refined detail keeps it on top of the fashion and fitting charts in the luxury eyewear world to this day. Tatum Eyecare carries a wide variety of Dolce&Gabbana luxury eyewear.

Carolina Herrera was born in Caracas Venezuela in 1939 and worked at a local boutique before making the move to New York in 1980. With an amazing sense of self style, she made the international best dressed list in 1972 and was elected to its hall of fame in 1980. In 1981 she turned her attention to fashion design. She quickly gained notoriety for her classic and sophisticated design. She has been a favorite of royalty, first ladies, celebrities and actresses for 40 years.

Vera Wang has been a mainstay of American fashion for years. She served as a fashion editor for Vogue and a design director for Ralph Lauren before launching her own line in 1991. Best known for her modern take on the classic bridal gown, she has parlayed that early success into a fashion empire that includes footwear, fragrance, flowers, bedding, fine china, crystal, silver and of course amazing eyewear!

Burberry was founded in London all the way back in 1856. An iconic brand that blends fashion with form. Burberry gained early prominence by designing for equestrian athletes, explorers and the military. This ability to make highly functional and durable clothes but still with an amazing sense of style can be seen in their eyewear collection today.

Versace is an artist in the eye care industry and someone special to watch because he is thriving in the eye care industry. Versace glasses are made for all individuals. Versace glasses are categorized for Women, Men, Unisex, and Sunglasses. Versace eyeglasses are a combination of high fashion and individualism. This means whatever your personal look and fashion style is, Versace glasses contain endless possibilities in which you can make your own unique statement. From casual to professional, playful to dramatic, edgy or refined, rest assured the Versace eyewear collection has you covered. Tatum Eyecare carries a wide variety of Versace prescription eyeglass frames.

The LIGHTEC eyewear collection from Morel Lunettes perfectly captures the latest fashion trends to provide ultra-minimalist styling for men and women. By using innovative materials and design techniques, LIGHTEC frames are light, comfortable and ultra stylish. Tatum Eyecare carries a wide variety of LIGHTEC Eyewear.

The Persol Eyewear Collection is an allusion to Chinese culture and art merged with timeless Italian fine design. Be prepared to have every sense tickled with unusual materials encased in the frame materials… including feathers, silks, lacquers and pressed flowers! Each Persol eyeglass frame is hand-crafted down to every minute detail, crafted meticulously and seamlessly blended.Tatum Eyecare carries a wide variety of Persol eyewear frames.

Tom Ford was once the creative director for Gucci, Yves St. Laurent Rive Gauche and YSL Beaute. He helped make Gucci one of the largest and most profitable luxury brands in the world. Tom Ford eye glasses pick up where he left off with Gucci. Every pair of Tom Ford glasses are hand designed by Tom himself, are hand-crafted and manufactured in Italy. Every hinge is titanium reinforced. Tatum Eyecare carries a wide variety of Tom Ford eyeglass frames.

Oakley started by selling parts for motocross in 1975, then found itself making protective goggles for athletes out of its California headquarters. Oakley glasses then started developing sunglasses with the input of athletes which made it the “GO TO” brand for sports eyewear. Iconic Oakley sunglasses include the ‘Flak Jacket’ and ‘Radar’ frames, which many cyclists, runners and other sports enthusiasts still prefer over newer models. Tatum Eyecare carries a wide variety of performance Oakley eyeglass frames.

Ray Ban began making sunglasses for pilots in 1937, leading to its iconic ‘Aviator’ and ‘Wayfarer’ styles… which have come to be synonymous with the “cool, yet effortless” look. Recently, Ray Ban has started experimenting with different materials including leather, aluminum and titanium. It is easy to find a trendy, great fitting pair of Ray Bans for all face types. Tatum Eyecare carries a wide variety of Ray Ban eyewear.

Just like its late designer and namesake, Kate Spade Eyewear embodies boldness, flirtiness and femininity! Kate Spade frames feature modern shapes and classic styling combined with accents like bold prints and brights colors. Fashionistas worldwide still reach for their Kate Spade Cat-Eye frames, before any other pair of frames they own. Tatum Eyecare carries a wide variety of Kate Spade Eyewear.

Oliver Peoples burst on the Hollywood Scene in 1987, making designer eyewear worn in films and on television programs to this day. Its modern eyeglass offerings stay true to its roots in every way by paying tribute to its iconic, retro styles of the 1980s to 1990s. Prefect for aspiring models, actors, fashionistas and anyone who values designer eyewear with a vintage feel. Tatum Eyecare carries a wide variety of Oliver Peoples eyeglass frames.

Gucci’s new and modern approach to luxury eyewear is as revitalizing as it is influential, innovative and progressive. Under Alessandro Michele, the new creative director with a vision, the House of Gucci has reinvented luxury for the 21st century, thus bolstering its position as one of the world’s most enticing fashion houses. Diverse, modern, idealistic – Gucci products embody Italian craftsmanship and are unparalleled for their excellence and attention to detail. Gucci eyewear is no different. Tatum Eyecare carries a wide variety of luxury Gucci eyeglass frames.

Since Charles Tiffany opened his flagship Tiffany store on 5th Avenue in New York, Tiffany & Co. is considered the pinnacle of luxury, style and class. Tiffany’s designers are artists who create truly wonderful works. The signature blue box elicits sheer joy for women all over the globe, whether it contains glasses or jewelry. Each pair of Tiffany eyeglasses are hand-crafted and created to match a jewelry collection. Whether it is the corresponding Roman numerals from the Atlas collection, the Swarovski flowers that represent the Victoria collection or one of the other signature collections, Tiffany eyeglass frames are a classic testament to understated elegance. Tatum Eyecare carries a wide variety of Tiffany & Co. eyeglass frames.

Mario Prada founded his Italian leather goods company in 1913. Since then, Prada has become synonymous with refined luxury. Prada eyeglasses are perfect combination of style and function. Every few years, Prada partners with artists to create unique and limited edition designs like the “Minimal Baroque” collection, which features the famous swirl design on the temple. Prada eyewear is considered the penultimate choice of celebrities, fashion magnates, and discerning consumers everywhere. Tatum Eyecare carries a wide variety of Prada eyeglass frames.

Jimmy Choo presents an entitled sense of allure and a playfully adventurous spirit. The brand’s founder, bespoke shoemaker named Jimmy Choo, settled in the East End of London in the 1990’s and catered to global jet setters, including Princess Diana. While Jimmy Choo is still well-known for designer shoes and handbags, their same level of dedicated craftsmanship can be appreciated in their luxury eye wear line. Jimmy Choo distinguishes itself from other brands with quality materials like real snakeskin leather and Swarovsky®️ Crystals to achieve designs that truly stand out and sparkle. Tatum Eyecare carries a wide variety of Fendi eyewear.

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The Medmont Corneal Topographer takes a highly accurate topographical reading of the surface of the cornea. This aids in the diagnosis of corneal irregularities and disease and is essential in the process of custom designing Rigid Gas Permeable and Scleral contact lenses.

The Marco ARK-1a Autorefractor allows us to accurately diagnose refractive errors through the use of advanced digital technology delivered on-screen in live time. With the ARK-1a, we can write the most accurate prescriptions for conditions like near or far-sightedness and astigmatism.

Optos retinal scan technology greatly reduces the need for dilation. In fact, its picture is over 4x wider than standard imaging techniques through an undilated pupil. This means we can evaluate the health of the back of your eye without those pesky drops and all that prolonged irritation.

The Marco Ultra M2 Slit Lamp lets us view internal and external ocular structures under intense magnification… including the cornea, lens, vitreous, retina and optic nerve. This technology helps us diagnose dry eye, cataracts, macular degeneration and glaucoma, among other conditions and diseases.

Haag- Streit’s “Octopus” is full-threshold visual field tester. It allows us to diagnose and manage eye diseases that result in visual field loss… including glaucoma, tumors, vascular disease, retinal disease and ocular inflammatory disease.

Topcon Maestro’s Optical Coherence Tomography (OCT) takes high resolution images of each retinal layer to measure things like health and thickness, without any invasive tools or irritation. We can use this data to diagnose and treat various retinal diseases, including glaucoma and age-related macular degeneration.

The Tomey Keratometer-Topographer allows us to accurately diagnose refractive errors through the use of advanced digital technology delivered on-screen in live time. With this technology, we can write the most accurate prescriptions for conditions like near or far-sightedness and astigmatism.

The Humphrey FDT visual field testing machine allows us to perform a quick initial screen for any defects in your field-of-vision. If the FDT detects any defect present, we will then run a slower, but much more thorough test with our Octopus full threshold visual field analyzer for a diagnosis.

ICare tonometers allow us to take a pressure measurement in seconds without an irritating, annoying puff of air. These are so quick and painless that we can even use them on children’s eyes! However, for you traditionalists who still like the excitement of the puff (???), we also have the industry’s softest air puff tonometer we can use in place of ICare.

Do you suffer from an eye condition that limits conventional treatment options like prescription contact lenses and eyeglasses? Scleral contact lenses might be able to help you. A scleral contact lens is a large contact lens that sits on top of the sclera. It creates a tear-filled vault that encapsulates the cornea. This natural vault helps temporarily improve vision, reduce pain and even light sensitivity. Scleral lenses may be able to help treat the following eye conditions:

• Dry Eye Syndrome
• Microphthalmia
• Keratoconus
• Corneal Ectasia
• Stevens–Johnson Syndrome
• Sjögren’s Syndrome
• Aniridia
• Neurotrophic Keratitis (Aneasthetic Corneas)
• Complications Post-LASIK
• Higher Order Aberrations of the Eye
• Complications Post-Corneal Transplant
• Pellucid Degeneration

Following in our tradition of providing personalized eye care in a comfortable, state-of-the-art environment, Tatum Eyecare is pleased to offer comprehensive exams and fittings courtesy of Dr. Ryan Felten. Call (480) 889-6044 to learn more!

This is quite possibly the most complex and, for many patients, confused line of questioning we encounter. We are happy to go over your eye care insurance plan with you… line-by-line, if need be so that you fully understand all of the benefits to which you are entitled. So, if you have any questions about how your insurance works as far as eligibility, copays and coverage, or whatever else, please feel free to call us at (480) 889-6044, and we can go over how your specific plan works before you arrive on appointment day!

Dillon Optics, the performance eyewear arm of Dillon Precision, have a unique non-reflective, matte lens appearance incorporated with NIR lens technology. This produces noticeably sharper clarity, and protects the lens from damage and harmful environmental conditions. Perfect for outdoor sports and activities where precision vision is required. Tatum Eyecare carries a wide variety of Dillon Optics eyewear.

Sometimes. Normally, medical plans do not cover routine eye care for glasses and contacts.  Vision insurance is designed for routine eye care and for the purchase of glasses and contacts. However, if we are addressing a medical problem like diabetes, dry eye, allergies or red eyes, then we will be able to bill your medical insurance for the exam portion.  Your insurance might cover both, in part. If you are not sure, we recommend bringing both your vision and medical cards to your appointment, and we will help you determine what is best to use.