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Whether you already own progressive lenses, or you have been entertaining upgrading to them, Shamir progressive lenses offer next generation lens technology that can benefit every person who wears eyeglasses. Shamir progressive lenses harness a revolutionary combination of cutting-edge technology and artificial intelligence (AI). Specifically, Shamir lenses use Head Eye Integrative Movement Software (HEIMS) to “see” which location(s) human beings actually look through an eyeglass lens.

By taking both vertical and horizontal meridians into account when determining ideal focal point(s), Shamir is able to make lenses specifically for how each person will be using them. This commitment to innovation makes Shamir progressive lenses unlike any other lens you have ever worm, and they provide personalized visual experiences no other lens on the market can come close to offering!


Shamir Progressive Lens Technology

a chart showing progrssive lens technology

Before we delve deeper into what makes Shamir lenses so revolutionary, let’s quickly review standard progressive lens technology. Progressive lenses redefined the multi-focal when they were first introduced in the late 1950’s. A progressive lens seamlessly blends your distance, intermediate (anything arm’s length away, such as a computer, dashboard, etc.) and reading prescriptions without a visible line like the bifocal or trifocal lenses. Today, progressive lens technology features digitally surfaced front and backside lenses that result in less distortion and wider fields of vision than traditional eyeglass lenses.

Shamir Autograph Intelligence: Superior Optic Clarity

chart showing shamir technolgy

In 2018, progressive lens technology was forever changed by the introduction of Shamir Autograph Intelligence. Shamir Autograph Intelligence not only creates digitally surfaced lenses, it uses Artificial Intelligence to provide you with the most seamless transition and the largest fields of vision regardless of distance between you and the objects you are viewing.

Through years of cutting-edge research, Shamir discovered that not everyone who needs progressive lenses will use their progressive lenses in the same way. For example, someone who is in their 70’s is not likely to use a progressive lens the way someone in their 40’s would. To reconcile differences like this, Shamir progressive lenses take your predicted use into consideration during the design process. As a result, Shamir Autograph Intelligence develops lenses that are just as unique as you.


Shamir Lenses Take Tech Habits Into Account

Not only are Shamir lenses steeped in AI technology, they also take technological habits of individual users into account. According to the data Shamir exhaustively compiled, people in their early 40’s spend on average 2 hours reading and nearly 4 hours on a smartphone or tablet, with about 3.5 hours spent on a computer (a and b). Alternatively, those in their 60’s spend about 10 hours per week reading, about 4.5 hours on the computer and only 1.5 hours on a smartphone or tablet (c).

shamir chart showing mobile device useage per day by age


shamir chart showing home computer device useage per day by age


shamir chart showing reading hours per week per age


Each Shamir Lens is Custom Made for You

shamir lens ad

Shamir lenses are so revolutionary because they are completely customized specifically to you. This means each Shamir lens in not just customized with your prescription, but also with your pupil measurements for optimal viewing at any distance near and far! As great as it has been, progressive lens technology has not able to provide the option of customizing near pupil measurement. This is important because not everyone’s eyes converge the same way. Since we are now able to customize these measurements, you are likely to have the easiest adaptation to a progressive lens possible. Taking the new measurements also ensures you get the most out of each Shamir lens for every field of vision! Thanks to Shamir lenses, the struggle for finding the ever elusive “sweet spot” should be over!

The Best Optometrists in North Phoenix

When you choose Tatum Eyecare for you vision health and fashion needs, you are choosing optometrists in North Phoenix who are invested in our clients and community. We’ve proudly served the Valley of the Sun for over 20 years. We carry the full lineup of Shamir Progressive Lenses, and designer frames from all the top names. Come see for yourself how Tatum Eyecare reframes customer service and optical expertise for everyone!

Contact Tatum Eyecare

Dr. Bryan Fuller

Dr. Bryan Fuller of Tatum Eye Care in Phoenix Arizona
Dr. Fuller grew up in Issaquah, Washington and graduated with a Bachelor’s degree in Mechanical Engineering from Washington State University. He decided to ditch the calculator and trade it in for a phoropter and slit lamp. He headed east to The Ohio State University where he received his Optometry degree in 1998. Go Bucks! Not wanting to return to the gray of Washington, after graduation, he headed southwest to sunny Arizona. Shortly thereafter he met Dr. McPhelan and they partnered up at their original location, Optical Illusions. With the success of the first location, the two doctors opened up their north location, Optique at the Ridge. After many years of operating the two locations, it was time for an upgrade. In 2016 they merged the two locations into their larger and current location, Tatum Eyecare! When not at the office, Dr. Fuller enjoys spending his free time with his amazing wife and two boys. Dr. Fuller holds the following degrees:

Ohio State University - Doctorate of Optometry
Washington State University - B.S. Mechanical Engineering

Dr. James McPhelan

Dr. James McPhelan of Tatum Eye Care in Phoenix Arizona
Dr. McPhelan grew up in Southern California and enlisted in the Army at age 17. He graduated from Southern California College of Optometry in 1976, then started practicing optometry in Arizona in 1977. Over the next few years, he grew 20/20 Eye Care to 15 offices. In 1999, he and Dr. Fuller took over Optical Illusions, then opened Optique at the Ridge. In 2016, they created Tatum Eyecare. In his spare time, Dr. McPhelan is an avid golfer, often competing in multiple tournaments through the year. Dr. McPhelan holds the following degrees:

Southern California College of Optometry - Doctorate of Optometry

Dr. Houle

Dr. Houle
Dr. Houle is following in her father's footsteps as an optometrist. She is a North Dakota native who received her Bachelor's degree from the University of North Dakota before earning her Doctorate of Optometry from Midwestern University - Arizona College of Optometry. Dr. Houle began her career in eye care more than 10 years ago, and she worked as a receptionist, optician, and technician before becoming an optometrist. She has a particular interest in the management of ocular disease including dry eye and glaucoma. In her free time, Dr. Houle is an avid baseball fan (go Twins!) and spends as much time as possible with her friends and family in both Arizona and North Dakota.

Midwestern University – Arizona College of Optometry - Doctorate of Optometry
University of North Dakota - Bachelor of Science: Biology

Dr. Kenneth O'Daniel

Dr. Kenneth O'Daniel of Tatum Eye Care in Phoenix Arizona
Dr. O’Daniel was born in the beautiful mountains of Waynesville, North Carolina and grew up in Dayton, Ohio. He attended Wright State University and graduated with his BS in Biology in 1977; shortly thereafter, beginning his Masters in BioChemistry.

Dr. O’Daniel is also a 1983 graduate of the Illinois College Optometry. He met his wife Lori during this period. Lori, a Chicago native, became an integral part of his practice (and life!) shortly thereafter.
He moved to Scottsdale in 1986 to begin practicing inside LensCrafters. In 1990 Dr. O'Daniel opened the Scottsdale LensCrafters, and he also presided as its director of Optometric services.
Dr. O’Daniel became an Optometrist because of his love and passion for photography, physics, and desire provide patients with the ability to see the world more clearly. As a licensed optometrist, Dr. O’Daniel provides complete eye care services for the surrounding communities ages seven and up.
Dr. O’Daniel has had a working relationship with both Dr. Fuller and McPhellan for over two decades. He has served as past director for the Arizona Optometric Association, and past President of the Central Arizona Optometric Society. In January, 2018 Dr. O’Daniel decided to join Tatum Eye Care, the premier Eye Care Center in Phoenix and Scottsdale.
Dr. O’Daniel’s goal is simple: Provide Excellent Eye Care, treat patients as family, and treat everyone honestly and fairly!

Dr. Christina Wong

Dr. Christina Wong of Tatum Eye Care in Phoenix Arizona
A southern California native, Dr. Wong attended UCLA where she received her B.S. in Biology. She then completed her Doctorate of Optometry at the Southern California College of Optometry. Dr. Wong moved to Arizona to complete a residency in ocular disease at Hu Hu Kam Memorial Hospital on the Gila River Indian Reservation. Following residency, Dr. Wong earned the distinction of Fellow in the American Academy of Optometry.

Dr. Wong provides comprehensive eye care to patients of all ages, from pediatrics through seniors. She has a special interest in the management of medical eye conditions including glaucoma, eye infections, dry eye and diabetic retinopathy.
Outside of the office, Dr. Wong enjoys running, going to the beach, rooting for the Bruins, and spending time with her husband and three daughters.
University of California Los Angeles - B.S. in Biology
Southern California College of Optometry - Doctorate of Optometry

Dr. Ryan Felten

Dr. Felten of Tatum Eye Care in Phoenix Arizona
Dr. Felten is a native to Arizona, and was raised in North Phoenix where most of his family still resides. He earned his Bachelor of Science in Exercise Science from Brigham Young University; then returned home to Arizona to pursue his Doctor of Optometry at Midwestern University in Glendale. While at Midwestern University, he was a member of the Beta Sigma Kappa Honor Society and was the recipient of the Clinical Excellence Award in Pediatrics and Vision Therapy. Dr. Felten enjoys working with patients of all ages and also speaks fluent Spanish. Dr. Felten holds the following degrees:

Brigham Young University - Bachelor of Science in Exercise Science
Midwestern University - Doctorate of Optometry